how to catch your reader's attention

How to Capture Your Reader’s Attention Get Emotional Don’t be afraid to talk about your feelings. Feelings are the energy of your story and if you don’t use them, your story can’t move forward. People can relate to a feeling while they don’t necessary relate to a number, statistic or even logic. Stories are the connecting threads of all humans regardless of the arena, use it wisely. If you are struggling to find the emotion behind your story, then you aren’t telling the right story. Talk to Each Person You have to talk directly to someone in order for them to commit their attention. You can’t craft your message for the masses, craft it for one person and the masses will respond. I have told the story before about how I used to hate to write. I hated it because I thought there are all these rules. When I forgot about the rules (Sorry Mrs. Kent, my 6th grade English teacher) and just wrote as if I was talking to someone, I found my love of writing. And people began to respond. In fact, almost all of my blog posts come from conversations I have with clients. Just write like you are talking to a customer and talk to your customer’s like they are the only one that matters. Because they are. Bring Them Into the Story You audience has to see themselves in your story. They have to imagine themselves using your product, your service or your advice. If they can’t picture that, then you aren’t telling your story to them. Tell the story and make them the hero. Your job is to get them to believe they are Rocky at the top of the steps pumping their fists in the air. Remember how that made you feel when you watched the movie? You can hear the music, right? (your welcome) Try to give that feeling to your audience with your stories.